Sephora's Mega Beauty Event SEPHORiA 2024 Heads to Hot-lanta!

See You in Atlanta, Georgia on September 27-28 at SEPHORiA!

OMG everyone - the news is out! SEPHORiA is back and this time SEPHORiA 2024 is headed to Atlanta, Georgia on September 27-28 at Pullman Yards. Read on for more details and snaps from past events, then head over to the official SEPHORiA website to see the 2024 brands and master class schedule and to buy tickets and plan your trip! Comment below if you are going and/or what you’re most excited about this year’s event.

Ticket & Session Info for Sephora's SEPHORiA 2024 Beauty Event

For this year's SEPHORiA beauty event, Sephora is charging $135 for General Admission and $420 for VIP, until prices go up on August 14th. This year, the price includes all taxes and processing fees, so you're aren't hit with surprises at checkout, which has been a complaint in the past. There are four total sessions, with two on Friday and two on Saturday. I'll try to do a deep dive on the sessions soon!

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I Can't Wait to Attend as a Sephora Community Ambassador!!

An incredible, immersive beauty event, I can’t wait to attend my 3rd SEPHORiA in Hot-lanta! While you can likely tell that I would be more than overjoyed and absolutely would be attending/purchasing my own tickets for the event no matter what, I am so fortunate to be able to attend this year's mega beauty event as a Sephora Beauty Insider Community Ambassador with tickets to attend all four VIP sessions. 

Some Scenes from SEPHORiA of the Past

I attended my first SEPHORiA in Los Angeles in 2018. I still remember when Sephora's team announced this amazing beauty event! It was an incredible experience with so many cool brands and master classes, beauty booths and brand founders, free samples, demos and beauty services, amazing swag bags, and just the pure joy and excitement of being immersed in Sephora and a beauty environment and event surrounded by so many other beauty enthusiasts.  

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SEPHORiA Virtual Events in 2021 & 2022

I missed 2019 due to a work conflict (though my friends “brought” me in the form of a cardboard head!) Then, while there was no SEPHORiA in 2020 due to COVID, I attended the virtual experiences in 2021 and 2022, where there were some nice swag boxes shipped out with the opportunity to win some full size beauty products during the games, which was a nice touch. Since it was a relatively early start time for the virtual event, I used the SEPHORiA themed shaker and cocktail glass for an energizing and spicy Bloody Mary.

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  Sephoria Virtual Image

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LIVE in New York City 2024!

I was overjoyed to attend Sephora's SEPHORiA again in person in 2023 in New York City, where we had tremendous weather issues coincide with the event's start, with flooding and a state of emergency declared in the city due to the extreme rain and storms. Although the entire 1st day’s sessions were cancelled - the only day I had purchased tickets for - thankfully, I ended up able to attend both of the Saturday sessions with the help of some lovely friends from the Beauty Insider Community.  

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Meeting Brand Founders and MUAs

While some brands have hired promotional/marketing teams to represent them, some of the actual brand founders and staff members enthusiastically showcase and rep their brands each year, as well as conduct master classes and show up for photo ops with guests, which makes it even more unique and special!  I have had the pleasure of meeting several brand founders, including Charlotte Tilbury, Natasha Denona, Danessa Myricks, Chris Collins (World of Chris Collins), Akash Mehta (Fable & Mane), Dr. Dennis Gross, Patrick Ta, along with many of the talented Sephora Beauty Directors/National Makeup Artists, including Myiesha Sewell, Helen K. Phillips, David Razzano, Jeffrey English, and others! I’ve met staff members from Sephora Corporate and the AMAZING team who run the Beauty Insider Community (BIC). Even more important, having been a part of the BIC for more than 10 years, SEPHORiA has become an annual reunion with many of my long-time friends, online and in real life, from BIC and my fellow Community Ambassadors that is always filled with so much laughter and joy!  

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Positivity & Light - Danessa Myricks

Meeting Danessa Myricks was a huge highlight of my SEPHORiA 2024 event in 2023! AND I was so privileged to spin the wheel in her booth to win a year on the PR list for Danessa Myricks Beauty. Everyone who spun the wheel won a full size products (or more), and her team made it so fun! I’ve been in awe of the creative and effective products she’s launched this year, and have loved sharing my thoughts and looks I’ve created with her line of innovative, multi-use beauty items. I was already a huge fan of her line, and I host a thread over on the Sephora Community for us to talk about the brand, launches and share swatches, looks and reviews. In addition to being an extremely talented artist with an inclusive beauty line for ALL skin types, tones, and ages, she is a beautiful, caring, compassionate and positive person on social media and in person. Absolutely adore her and I cannot wait to see her again this year in Atlanta! 

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Beauty Fans Will LOVE this Event!

In short, if you are a beauty lover, I can’t think of a more fun and exciting event to attend. I have been to some other industry shows but this is an absolute must for beauty consumers! Additionally, it's worth noting that there will NOT be a virtual SEPHORiA component in 2024, so attending in person is the only option.

Do let me know if you have ANY questions or comments below. I hope to share some more tips and tricks and I hope to see you there! 

Visit the SEPHORiA 2024 Website

***While I'm a Sephora Beauty Insider Community Ambassador, I am not an employee or official representative of Sephora, and this is not a sponsored post. Occasionally, active Community members and Ambassadors are sent products or have the opportunity to try out services from Sephora in exchange for our honest reviews. For SEPHORiA, I have no obligation to post content but wanted to share my past experiences and love for the event! Cheers!